And the survey says...

The Union College Alumni Magazine comes out but twice a year, so it's a savored piece of reading for most of our audience...at least we'd like to think so. But to know for certain, we occasionally survey our readership to see what their opinions are. This helps us make good editorial decisions, those that are based on what readers want and not what Union staff members want.

And believe me—we pay attention. The last time the survey was issued was in 2009. Results showed us that our readers were interested in alumni in their professions. Consequently, we developed the "Union People" section which profiles two alums in their careers. Also noted was that our readers like content associated with Union's history and traditions. So the "At Last" section was born, which highlights meaningful events and iconic parts of Union's landscape.

The survey link was emailed out yesterday and we've already heard back from many respondents. As editor, I've been chomping at the bit to see some data. In truth, I've checked the results already three times today, which is ridiculously premature. But I'm anxious to get started with strategies to continue our momentum for improvement. So please, if you received a link for the survey, please help us out and complete it. It only takes about 15 minutes.

If you received the magazine but didn't get the link for the survey, please let me know. Hey, that's my job!

Missy Reid, '91
Editor, Union Alumni Magazine
mreid@unionky.edu

606-546-1610
Cell: 606-215-0031